Duncan McMillan

Product Design and Creative Innovation

Sports activity is an important tool for healthy lifestyles, with a central role in improving one’s body, or purely for enjoyment or accomplishment. Sporting activities also involve possible injury risks, with some sports in particular having a higher injury profile, often resulting in more consistent sports injuries.

This project aims to develop a footwear solution that will assist the user in preventing sports injuries that are caused in casual social sports. This product will give multifunctional use to individuals, that will allow a more comfortable and reliable experience. Additionally, the project sets to create a community of users that can collaborate with each other using a strong brand as the foundation.

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