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☰ MIMA

Zigzag Plant Shop Branding & Packaging

Zigzag Plant Shop Branding & Packaging

Hermione McNamara

Graphic Design and Illustration

LinkedIn

The aim of this project was to create a brand for an informal, expressive and bold plant shop, that would target a customer who would typically struggle to find the fun in owning and caring for plants. Targeting this potential consumer was key, as studies have shown that owning and caring for plants can reduce stress and anxiety, and improve mood and wellbeing, which has been particularly important with the affects of the pandemic. Visual inspiration came from 70s-90s retro styling.

 

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